You hear on the news all of the time about big cyber attacks on large corporations, and even government agencies. The trouble with this news coverage is that is suggests a distorted view of where cyber attacks are taking place. These attacks are not solely hitting large organizations. Small firms represent a significant portion of those who face cyber attacks.
Hearing “all of your confidential information is extremely vulnerable, we know this because…” is bad news, but whatever follows the ellipses determines just how bad. Consider two scenarios. “All of your confidential information is extremely vulnerable… we know this because a hacker took all of your customers’ credit card info and locked all of your files behind ransomware.” “All
So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.First, send out a short email
We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now
Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful postshow follow up that signs on new customers.
Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.A bit of background: Mobile sites are versions of your website that can be
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords.There are many ways data can be breached, and opening some link they shouldn’t is one of the most serious security sins employees can commit, but today we’ll just talk
“You’re FIRED!” ( now give me your password)Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns
Defense in Depth Part IIIn our last blog we started talking about the different layers of security necessary to fully defend your data and business integrity. Today we will look at the human aspect of it, and network defenses. The human layer refers to the activities that your employees perform. 95% of security incidences involve human error. Ashley Schwartau of
In the 1930s, France built a trench network called the Maginot Line to rebuff any invasion. The philosophy was simple: if you map out all the places an enemy can attack, and lay down a lot of men and fortifications at those places, you can rebuff any attack. The problem is, you can’t map every possible avenue for attack.What