Outsourcing? Really Its OK: How it can save time and money

    Outsourcing? Really. Its OK: How it can save time and money   Almost by definition, small business owners and entrepreneurs cringe at the concept of outsourcing. Those who start their own companies like the control and autonomy it provides them. Unfortunately, that preference for control and autonomy may have some bad side-effects when it comes to IT.  

Run your Business, not an IT Company

    Run your Business, not an IT Company   You went into business because you have an interest and expertise in some particular product or service. You began the firm to offer that product or service, but a dirty little problem came along with that new company. IT requirements. You need equipment, and you need networks, and printers, and

What is the Cloud: A Simple Analogy

  The Cloud: Are there security issues?   For many, the idea of offloading their data to another physical/virtual location can seem like a security risk. It seems counter intuitive that moving data away from “ home” is safer. But is that really true? Any server stored at your location is probably more physically vulnerable than one protected in a

Loss of Data: Causes and Prevention

    Loss of Data: Causes and Prevention   The adoption of technology from the simplest of matters to the most complex problems has rendered us heavily dependent on it. We love paying our bills minutes before they are due. We enjoy seeing loved ones face-to-face on our computer screens. We can access and print our extremely sensitive records from

Be Proactive: How to Avoid Potential Network Failures

    Be Proactive: How to Avoid Potential Network Failures   For small- to medium-sized businesses (SMBs), an IT network failure can be devastating because they don’t have the resources of large corporations to bounce back from such disasters. Preparation against such devastation may be the only course for them to avoid failure and survive with the least damage if

It is Heaven! Using the Cloud to Challenge Big Business

    It is Heaven! Using the Cloud to Challenge Big Business   Has anyone suggested you begin moving your business to the cloud? Cloud data storage or cloud computing? What is this, anyhow? And isn’t it something for huge companies?   In the last post we explained what cloud computing is. Simply put, it is the offsite storage of

Business Trade Shows Part III: After the Event

    So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.First, send out a

Business Trade Shows Part II: During the Event

    We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re

Business Trade Shows Part I: Before the Event

    Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on

Is Your Website Mobile Optimized?

    Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.A bit of background: Mobile sites are versions of your website that can

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